Thank you to our dealers who took the time to complete Bison's survey. Questions included who you purchase equipment for specific sports from, what additional sports equipment you would be interested in from Bison, sales history and growth projections, and an evaluation of what Bison does well and needs to do better. We appreciate the opportunity to learn from your experiences and welcome your feedback, so please call or e-mail any time!
Some messages we heard loud and clear from the survey results:
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Many dealers rely on Bison for indoor and outdoor basketball equipment but fewer include Bison in projects including other sports including volleyball and soccer. Bison offers the industry’s most complete line of composite, aluminum, steel, and portable indoor and outdoor volleyball systems and patented No-Tip soccer goals with built-in ballast and transport wheels set the standard for player safety and ease of setup.
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Bison’s safety padding and scorers tables, bleachers and benches, other net sport systems (tennis, pickleball, badminton, tetherball) and other field sport goals (football, lacrosse, field hockey, futsal, team handball) have the most room for sales growth which will likely come from Bison dealers choosing to recommend these items to their customers. For multi-sport purchases going to one destination, ordering several items from the same manufacturer has the added benefit of saving money on freight costs.
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There is significant interest in a baseball and softball line. Bison has had several items in the R&D phase and will be adding foul poles, premium movable outfield fencing, batting cages, mesh ball capture nets, dugout padding, outfield and foul line player protective padding to our 2025-26 equipment catalog. We are hopeful you will consider Bison your source for this equipment for America’s favorite pastime.
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Regarding sales, most survey respondents grew their business in 2023 when compared to 2022 and expect growth in overall sales and hard goods in 2024. Not surprisingly, Bison also experienced sales growth in 2023 and forecast growth in 2024 which led to a Fall 2023 groundbreaking on our warehouse expansion which will allow our production and shipping processes to be more efficient when the building is completed in late Fall 2024.
We are grateful for the positive comments about Bison’s quality, customer service, and delivery and are happy our new specials are well received. We will continue to work on improvements to address suggestions as we work toward being even better partners for our dealers and their customers.